Fostering Inclusivity and Enhancing Engagement: Sofitel Gold Coast and Banaam

Amery Burleigh from Sofitel screenshot from case study video
By implementing Banaam's framework, Sofitel Gold Coast successfully increased employee engagement, reduced staff turnover, and fostered a welcoming environment for both Indigenous and non-Indigenous employees and guests.

The Project:

Amery Burleigh, General Manager at Sofitel Gold Coast, sought to change the hotel’s culture and improve Indigenous employment and retention. Upon meeting with Banaam, Burleigh decided to pilot their framework, which revolves around five key components: law, relationships, language, ceremony, and land.

The project aimed to:

  • Integrate Banaam’s framework into the hotel’s operations and culture.
  • Increase the number of Indigenous employees and reduce staff turnover.
  • Improve overall employee engagement and satisfaction.


The collaboration between Sofitel Gold Coast and Banaam led to significant positive outcomes. The hotel successfully integrated Indigenous culture into its operations, creating a welcoming environment for guests and employees.

Sofitel Gold Coast attracted more Indigenous employees, and those who joined years ago continue to work at the hotel, indicating a reduction in staff turnover.

In addition, by implementing Banaam’s framework, Sofitel Gold Coast increased its employee engagement score to 77%, nearly matching Google’s score of 78% and ranking second among Sofitel hotels worldwide.

Amery Burleigh attributes her success at work to the adoption of Banaam’s framework, which emphasises relationships, communication, and ceremony – all vital aspects of running a successful business. The partnership with Banaam has transformed the hotel’s culture, making it a more inclusive and welcoming place for everyone.

Learn more about the project

Copyright © 2023 Banaam

Scroll to Top